Treasionary
Cash & Process Advisors
Creating healthy finances for businesses - one cash movement at a time
MINDFUL, CREATIVE, RESULTS DRIVEN
Who we are
We empower and educate business owners to manage and grow their cash
We are cash and process advisors who bring awareness to business owners and managers that every action and decision plays an important role in income generation and future growth.
During our work together, we teach how to become cash mindful and identify processes that interfere in cash generation and growth, inhibiting profits. We make understanding financial terms easy and facilitate development of systems that are simple, trackable and sustainable.
Our service is different from others as we take into account the human factor. We understand that at the core of all businesses are founders with unique personal values, goals and drivers. We work to align those with the business, resulting in long-term success for both the owners and the businesses.
Why is cash important?
If profitability is king, cash is queen
Cash management is the art of timely balancing the money a business has in bank accounts, investments and receivables with the money it owes in payables and debt.
Every transaction a business completes eventually will have an impact on the bank account balance; therefore, cash is a key player in any company regardless its size. It is the most important component in your financials because cash pays your bills, payroll, dividends and supports further growth. A business can support a certain period without profitability, but cannot survive without cash. Each year companies go out of business because they lack liquidity.
Cash works wonders for businesses when it flows easily, but becomes a nightmare when it is scarce. Optimal cash management requires adequate planning, structure and constant monitoring.
Why do you need a
cash and process advisor?
Running your business is your nature, managing your cash is an art
Most businesses have an accountant, the person who keeps the books and calculates taxes. As a business owner, you submit purchase orders, sign checks and contracts, know invoices are going out to customers, disburse your payroll, pay the bills and so on–but have you reviewed and analyzed the processes that produce and consume cash in your business? Do you have a clear understanding of your cash cycle? Do you have plans and forecasts in place to guide your strategic planning? A cash and process advisor can bring you to those answers and insights.
Your cash and process advisor will
- Use your accounting information to assess your financial situation
- Perform a detailed analysis of your business processes
- Work with you to align your personal and business goals
- Help you strategize your working capital -- accounts payable, receivable and inventory
- Guide you in developing a cash plan and short-term forecast
- Assist you in identifying problem areas that are draining your cash
- Assess the need for new systems or technology to reduce manual work
About Us
We are cash and processes strategists. We provide businesses with tools and processes that allow them to improve their cash management, increase their bottom-line and create long-term financial success in a fun, mindful and client-centered way.
Founders
Carmen Robles is a numbers and systems counselor, an accountant by profession and a Certified Treasury Professional. Since starting her career in 2001, she has worked for several 500 Fortune companies in their finance departments managing several billions of dollars of cash each year. During her corporate adventure, she came to realize that big companies could be a lot less sophisticated that she could comprehend and that is how she discovered her fascination with process improvement and technology to streamline cash operations.
Today her goal is to bring all of her corporate knowledge to small and medium size business owners and give them the resources to manage their cash effectively at every step of their journeys, whether they are starting or growing. When Carmen is not consulting, she brings her lively self to her family and sweats her stress off by riding her bicycle, hiking a mountain top, listening to music, reading or swimming–all while pondering possibilities, plans, and partnerships.
Joe Macy is a Literature and process lover, Joe started his career working in different industries and roles. In 1999, he joined one of the first dotcom companies and began his formal relationship with the IT world.
After several years of experience in e-commerce, he joined a major hospitality company to work on the development and management of their proprietary sourcing software application and its myriad integrations. A great environment and rapidly expanding portfolio allowed Joe to grow his skills and discover a passion for business processes. He has been able to use his rich experience, inquisitiveness, superb attention to detail, attentive listening, and strong writing skills in fun ways with a variety of clients. Joe is a lover of learning, humor, nature, dogs, baking, pour-over coffee, science fiction, and the music of decades past.
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Contact
Let's fix your cash
Need more information? Send us an email or give us a call. Let’s tackle your challenges together.
- info@treasionary.com
- + 1 (415) 228-5505
- P.O. Box 145, Roseville, CA 95661